Tuesday, September 4, 2012

Social SEO With Search Plus Your World

By Cindy Ingram


Google's algorithm improvements simply reflect its own forward-thinking approach to SEO. The leading search engine giant's pragmatic behaviour is well mirrored by its own simple philosophy: improve what works and do away with what doesn't. This direct, no non-sense attitude is definitely one of the reasons behind the company's stellar success.

Who is affected by these frequent alterations and innovations? Well, practically everyone from the online world. But the bulk of additional work goes to the large of population of optimisers who struggle to keep up with Google's sudden gush of changes.

After stirring a major online commotion with the introduction of Google Panda in 2011, Google yet again releases a new set of features that strive to enhance existing SEO landscapes and of course, raise the bar with search engine optimisation. Because Google never runs out of innovative concepts, the Web marketer should always be up to date with the latest trends. After all, dealing with Google's fluctuating standards only means staying updated with all the recent updates. To come up with an interesting SEO strategy, you must first explore current SEO trends to meet basic SEO requirements.

Listed below are the most important SEO topics you need to know before you conquer the scene this 2012.

Retargeting Your Clients Google's Display Network comes up with another ad innovation with Google Retargeting. With Google Retargeting, the confines of online promotion are defied and client profiles are recognised. Instead of them finding you, you find them. Instead of purchasing ads to attract your target market, you can follow your potential customers or previous clients and show certain ads to your target audience, wherever, whenever you wish. The probable outcome? Better sales!

Social Plus Search Google dares to revamp the SEO scene with its new feature, Google Search Plus Your World. Although previously accused of spiking up excitement for its own social networking platform Google+, Google proves how it can accentuate the importance of social media by allowing Search Plus Your World to create a fusion between social and search and highlighting social media relevance by integrating social signals into public web viewing.




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