Friday, July 13, 2012

A Perpetual Lead Generation Website!

By Steven Suchar


A lead generation website is one that encourages a visitor to make an inquiry or opt in to receive further information about services and goods.

When setting up a new website for the needs of lead generation or changing a site that doesn't have an opt-in box, consideration should be made when selecting an email program.

There are several wonderful firms that will handle all of your emails, these programs can be designed to send out a series of pre written messages as fast as someone signing up. In most situations, you can choose a double opt-in process to provide help in protecting you and your prospects from getting punished due to spam violations. I have found that requiring prospects to confirm their request for more information, seriously decreases the number of leads you may eventually get.

You'll also want to write your own emails to provide valuable content, not only a selling statement. Mull it over. How long do you stay subscribed to an email list that offers nothing less than an impersonal sales message every two days?

Consider also the data you ask for when you design your opt-in box. Folks do not like giving out too much information at first, so always get the subscriber's first and last names and you can also have a box for any other info pertinent to your business. As an example, you might have a drop down box that lists the products on your site and from that you can find out particularly what info your customer is attempting to find. If you have 6 different products you may then build 6 different lists within your e-mail program and target information and other products in particular to those folks.

If you set up autoresponders or any kind of e-mail campaign, it is vital that your mails are double checked and then checked again. Many people are not impressed by spelling errors and further more, will not read an e-mail that is a mile long. Make your mails precise and to the point, written in short paragraphs, in a tiny digestible format.

Once your list has grown to a respectable size, you can also send out a monthly newsletter, informing subscribers about new goods and services you have added.

Address your customer by their first name, not dear customer as is frequently seen. Write your copy as if you're writing to a buddy, don't blind subscribers with get this or buy this, it turns people off. The best way of making a sale is by helping folks, by giving them topical information and anything free is always good, for example, an ebook.

Ensure that everything you send your subscriber is important and of worth. If your unsubscriber list builds too quickly, that's a sure sign you're doing something wrong, although you will always encounter some individuals who unsubscribe.

So, understand that your autoresponder and the emails you send out are at the very heart of your lead generation website, you would not have one without it. Spend a while tweaking and refining this side of your system, don't just toss out some email pitches. Relate, form a relationship, ask for feedback and comments.




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2 comments:

BH INFO said...

Business Lead Generation is one that encourages a visitor to make an inquiry or opt in to receive further information about services and goods.
Thanks for sharing the information.

Faith said...

You can either start a personal blog or website for lead generation, or use social networking and web 2.0 properties to build your foundation and point these sites to your landing pages. The more value you are able to offer in your free content, the more likely your readers are to opt into your list in exchange for more information from you.

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