Friday, July 13, 2012

Email Marketing 101: Tips And Tricks For Success

By Tori Grigsbee

How long has it been since you looked at your email? Most people check their email at least two times a day. Email is a great way to reach your audience. You will find some great hand-picked tips in the article below.

Use strong subject lines. Always remember that the title or subject will be the first impression a reader sees upon opening their inbox, so it is important to make sure it is funny, interesting, and makes them want to see the rest of the message. Half of the battle will be won, if you can get them to open the email.

For better results, try sending your messages to only people whom you have received permission from. If you send emails to people who haven't signed up to receive them, you will not only not get any new customers, but build ill will, as well. Your email provider may drop you because of policy violations if enough people report you for sending spam.

Figure out what day of the week is best for sending out your emails based on the type of product you sell and the demographics of your customer base. Of course, newsletters with a business focus should be mailed out toward the middle of the work week. Mail leisure or family related newsletters on weekends.

An organic list can be a powerful tool for email marketing business strategy. This list should contain people who have an interest in your product or service and should not be a mailing list that you purchased. Rather, collect information organically and grow your email recipients over time.

Market to your readers. After you get a small list going, go a step further and find ways to get them to invite their friends on board. Make it easy for people to invite interested friends by including a "Subscribe" link in every email message you send out. After this, your base should begin to grow on its own.

When you decided to follow up with clientele, think about an email that reminds them of the particular benefits you have to offer. Invite them to shop at your store as well. The email should conclude that the service or product that you offer must to be good for 30 days or they could have their money refunded to them.

Now and again, change your format a little, giving it more of a personal touch. Try a plain text email if you typically send them in HTML format. If you write these well then you can actually provide a really intimate and simple message that can make people feel comfortable with looking at and purchasing your products.

Your email should have a personal tone. As with any other kind of marketing, the more personal you are, the more willing a customer is to do business. For example, if you know why they signed up to get emails from you, include that reason in your email.

Many businesses are chomping at the bit to take advantage of email marketing methods, but the pathway to success is not always completely clear. Do not underestimate how important Internet marketing is to making a small business successful. The above guide could help you create a good email marketing strategy focused on your business.

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1 comment:

stif meister said...

I always suggest to build a strong organic email list if you really want to have a successful email marketing campaign same with network marketing that you need to have a huge network to build passive income.

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