Saturday, December 31, 2011

Get Better Results With Search Engine Optimization

By Laurena Johanning


In order to market your website and/or business effectively, you need to have the proper information to guide you along the way. Without the right info, you'll be swinging blindly in the most competitive marketplace in the world. Read the article below and find out about some tips you can use for optimizing your website.

Sitemaps are a key factor when it comes to search engine optimization. These maps provide a page listing that link to all the major aspects of your site. Which makes it easier for online spiders to search for pertinent information within your site. The less clicks it takes to get to your website, the better.

Create various gateway pages that are relevant to your site and business. When searches are conducted, you want everything in your site to be detected by the search engine bots. With gateway pages, you will find that you are getting great traffic on a variety of levels from various searches of different types, even searches for similar products or companies.

For search engine optimization use prominence. Prominence refers to how a keyword is placed in relation to the beginning of your website. Two ways to increase your prominence is to include your keywords in title tags that search engines can see and also in the title of the website, which is visible to visitors. Another way to make your keywords more prominent is to put header tags around your visible title.

For daily SEO, don't micromanage your strategy based off of specific search engines. When it comes down to it, what will work for Google, will almost always work on Yahoo, Bing or any search engine you can name. Only consider getting granular in your SEO tactics if you notice a major discrepancy in rankings for a certain type of content.

Avoid duplicating content on separate websites. Seeing the same content on different sites is frustrating to users, and using the same content multiple times can hurt your search engine rankings, since search engines see it as an unsavory version of ranking manipulation. Make sure that your sites provide unique content, or utilize links to point users to the content posted on another site.

At the beginning of this article, we explained why good search engine optimisation is important, so start using some of the ideas mentioned in the tips above and see how high you can get your website ranked. Also be sure to keep up to date with the latest search engine optimization industry news.




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1 comment:

Rashmi JP said...

Hi,
This is a very good and unique source of information shared by you with all regarding The Latest SEO Tips and Techniques..


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