Thursday, December 15, 2011

A Few Powerful Twitter Marketing Techniques

By Annie Branch

Twitter can turn out to be an extremely valuable tool for growing your business, but on the other hand it can also be a waste of time. Your results will be based on your approach. There are many ways you can leverage Twitter for your own marketing needs, but you need to be sure of what you're doing. You too can be among the group of marketers who has taken Twitter marketing to the next level and are leveraging it to its full potential. Even you can be on your path to Twitter success if you just focus on the positive aspects of it and ensure you aren't abusing the community in any way. Marketing on Twitter requires you to be transparent and down-to-earth, your followers will trust you more and that is the vital ingredient. The Twitter community doesn't respond to abuse very positively, so if you are caught doing it you will get blacklisted and maybe even banned. Let's look at some Twitter marketing techniques, that's what you came here for, right?

The first thing that you need to focus on is how you will be presenting yourself before the Twitter community. Pay close attention to how you may come across because it's easy to unintentionally make people believe that you are a scam artist. Example, certain usernames will alarm people. Picking the wrong username can hurt you. You can greatly increase the level of trust just by being yourself because your personality will be consistent. Branding yourself on Twitter is essential if you want to reach the highest levels and sell the maximum amount of products. Another option is to setup different user accounts for each of your products so you can target your messages and marketing even more. So, separate each niche into different groups, and you will get better response.

A very simple method to get more attention is to customize your profile. Twitter gives you the option to showcase a personal message and info on your page that give you another opportunity to gain the reader's interest. Besides this, although it's not necessary, you can have your own custom Twitter background to stand out. A custom background can get you extra attention but there is no need to so overboard, it will noticed just because it is different. There are many services that will make one but they can be easily made yourself. Your only aim with this is to create an environment where your followers trust your brand.


Twitter is overcrowded so it would help if you could differentiate yourself from the crowd. Due to the huge number of people on Twitter, it's easy to get lost in the crowd. The simple solution is to be unique. The fact is, most marketers get on Twitter and blast out a bunch of links and don't offer any entertaining messages, you can fill that gap. Sometimes by trying new approaches you can hit a home run but you can also run into a brick wall. A unique selling point will also make your name and brand stand apart from all the others. Establishing a USP from the very beginning will work wonders for your entire marketing campaign.

In the end, success with Twitter comes down to consistency, and sharing interesting information with the community. Don't give up so soon if you aren't getting sales or followers, these techniques work and will have you outselling you competition, in time. And don't forget about incorporating trend into your marketing.

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