The foundation of any successful website is the careful selection of keywords. It is very important that one carefully selects the keywords used on their site. For example, if someone sells products such as shoes and makes "shoes" their keyword, they will realize that many millions of search results which will show up when this keyword browsed. This point brings in the issue of using long tail keywords. Long tails are important phrases which are utilized for an easier identification processes. For instance if a vendor has the word "leather sneakers" as their key-phrase, they are going to get excellent results. Keywords that have long tails are very vital. Search engines such as Google provide keyword tools to search for key words for free. These tools come in handy when searching for particular key phrases.
The Google Keyword Tool a good free tool to start with, but there are other better keyword finders that may be used only that you have got to pay for them. With our example of "leather sneakers", the Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" and more, and it will be your decision to decide which long-tail keyphrase phrases to use. It is best to go for somewhere in mid range of say 3,000 to 6,000 searches per month for that particular key word you choose. Any amount of searches greater than that may have too much competition. Your aim is to get on the first page of Google's search results.
Google looks out for websites that are regularly updated with quality content that has relevancy to the site's theme. If you combine your chosen keyword with your well-written articles and submit them every day or two, this will keep automatic bots and visitors coming back to your site. Keywords should always be incorporated in the 1st and last paragraphs of your article and spread too throughout in the body of the article.
Now, the backlinks! These are the curse of any website owner. There is no easy method to get around building good important backlinks. Do not consider buying backlinks from a link firm as Google knows all about them and will pay little attention to them or even penalise you for them. Wordpress add-on backlinks are not sufficient. The ones that are regarded are those from 'do follow' blogs.
The best way to get backlinks is through article marketing as most article directories allow you to have at least one link out to your website, so again, you'll have to be prepared to submit useful and topical articles, either directly to an article marketing site, or to several via a "hub" like Unique Article Wizard that may distribute your articles to several sites for you. This does not cost a great deal and can be a time-saving way of doing it. With article marketing, you can't go wrong because traffic will continue to flow back to your site even months and years to come. Article marketing involves some considerable time but it is rewarding! Article marketing does not have to be hard. You can for instance hire a writer and one of the best places to look is odesk.com. Remember the key words? Your article marketing posts should be key word rich so when you hire someone to write your articles, you should emphasize this.
There are many other techniques involved in successfully marketing your business online but article marketing is one of the most important and cheapest to get started. Happy article marketing!
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