Monday, February 4, 2013

Long Term SEO For Long Term Ranking

By Helen Price

Search the web on how to get on the first page of Google and you will see numerous dizzying search results for SEO. What works and what does not? What method is consistent?

Certainly there are numerous methods to do SEO if really the only objective would be to get to the first page of Google and that is it. But long-term and enduring SEO requires more than that.

Google, for instance, only permits white hat SEO and penalises link buying. It's a typical black hat SEO tactic to contact high PageRank websites and pay them for their link, but Google is hostile to this. If caught, Google can penalise your site until it is nowhere in the searches to be found. Google wants natural inbound links and gets your website up in the ranking, not for the backlinks but for one thing only - information.

Here are concrete steps to take when aspiring to rank your website to the top part of Google the SEO way: onsite optimisation, offsite optimization, and Google+ account creation.

1. Onsite or on-page optimization. SEO starts with preparing your site to go in with the search results or ranking race. This means correcting your site so it easily allows Google to find it out of the billions of websites competing for one keyword. Onsite optimisation requires 20 or more things that require correcting on the site, like placing robots.txt file to permit Google bot to index the website, rewriting weird urls, resolving canonical issues, putting in both html and xml site map and making sure that the website has adequate web copy which Google can see.

Keyword rich meta titles as well as meta descriptions let Google to discover unique content on the website to rank. Google doesn't have tolerance for duplicate content. Duplicate content matters on a website will severely break down its rankings. After placing every one of these elements, ensure that there is Google Analytics on every one of the pages of the site so that you as the web site owner will surely have an unbiased record and reporting on the visitors coming to your website.

2. Offsite optimization. Simply put you must update your site with fresh and quality content in order that Google can pick it up and attribute it to your account as a reputable source.

3. Google+. Now that Google also places importance to private search results, it will do you good to also make a Google+ account for the site or business and to be active in giving out information on Google+. Keep in mind though, that Google still predominantly relies on organic search when it comes up with search results.

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