Monday, February 18, 2013

Do You Have To Use YouTube To Market Your Videos?

By Michael Walsh

Internet marketing can take on many different forms, and video marketing is one of the most popular. After all, the internet allows for a multi-media experience, and people like watching videos. However, YouTube has recently started to remove marketing videos from its website, so there is a need for YouTube alternatives for marketing. So so only carrying out video optimization for your uploaded YouTube videos may not be a great idea.

There is no question that YouTube is the most popular video sharing site online, and will likely remain at the top for a long time to come. What this means is that you should still make use of YouTube if at all possible, but you need to make sure you go about it the right way. The key is to avoid any overt marketing in your videos. This includes the content of the video as well as the information you add when you upload your videos. If you do it right you will be able to keep your videos on YouTube, but it's still smart to have a few alternatives ready to go if your account gets shut down.

Brightcove does things a little differently because it allows you to basically create your own online TV station. It's easy to do and you can add your own videos as well as videos created by other people. The cool part is that it's syndicated with other popular video sites on the internet. The ability to earn additional income through ad revenue or video sales is just the icing on the cake.

Dailymotion is one of the best known YouTube alternatives for marketing, and it has a lot to offer those who have an online business presence. You can easily upload videos, but there is more to it than that. There is also a B2B (business-to-business) feature called the Dailymotion Cloud that helps you to use video for your marketing purposes. The player can be customized for your users, and it allows your videos to be viewed on a variety of platforms.

Another option, that gives you the opportunity to earn money from your videos, is Revver. If you own and upload a video, then Revver will choose a subject related ad and attach it to your video. You will then get a share of any revenue generated from people clicking the ad from your video. As a business owner you can also pay Revver to show your ad on others' videos.

There are many sites that are not video-only websites that you can use as an alternative to YouTube. Pretty much any website that supports video and allows external uploads can be used to promote your videos. Although, some of them make you host the videos externally and then you have to use embedding code to show the video on the site. Social networking sites are some of the best alternatives because people use them to share things with each other, and if they're sharing your video, then that means your marketing message is spreading.

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