Wednesday, February 6, 2013

Drive Traffic To Your Website With These Valuable Article Marketing Tips

By Douglas Solorzano

Sometimes, it isn't the big, flashy technique that is going to get the most attention online. The internet is more comfortable for those who want to read about a company and what they do before choosing them, which is where article marketing fits in. However, you can't really generate the results you want until you know more, and these tips are perfect for starting out.

If it takes you a long time to write an article, consider paying someone to write it for you. Although article marketing is very effective and can lead to a lots of sales and orders, your time is valuable and if it is taking you hours and hours to write articles, you may find yourself working for less than minimum wage.

When you write articles for article marketing, don't ramble on and on. People who are looking for a product or service online don't want to spend a lot of time trying to figure out what they are looking at. A good marketing article to sell a product or service should be 150 - 500 words. It should get to the point and convey a clear message.

Learn how to create titles that grab readers' attention. When people search online, they get a list of web site pages, showing article titles. If this is all they see, your title needs to grab attention, broadcast benefits, and spark intrigue. Use engaging words that can push your readers' emotional buttons.

If you give your article a deceptive or inaccurate title, you are wasting your article marketing efforts. An article that fails to deliver on the promise implied by its title will be severely frustrating for your reader. This will have exactly the opposite effect that good article marketing should have, alienating readers and eroding your online reputation.

You should make sure that your articles are free of typographical errors, spelling mistakes and grammar mishaps. Proofreading is an important way of showing your audience that you care about their experience as readers. Errors in your articles will only slow your readers down and make you look unprofessional.

When you are trying to market your articles, always remember that providing information should come first. You can sell yourself, just do not make it too obvious. The readers are looking for things that will benefit them, and when you only attempt to sell yourself, the reader will have no benefits.

Before you begin your article marketing venture, it is important for you to understand exactly what article marketing is. Article marketing is a process where you write articles with links back to your website or to an affiliate site so that you can get traffic to your site more easily.

To be a successful article marketer, you have to be willing to do more than the other marketer. You might not even know another article marketer, but you have to assume that there's someone out there working as you're reading this. This means you have a lot of catching up to do, so get busy with your campaign.

If you want people to click on your articles, you need to write attention-grabbing titles. One of the keys to article marketing success is getting people to click on your article from the search engines. The best way to accomplish this is with a well-written, eye catching title. Some effective techniques you can try include turning your title into a question or alluding to a secret that will be answered in your article.

Don't include too much information in your article. The point of an article used for marketing purposes is to give readers a reason to visit your website. If the articles you write includes all the information that a potential visitor needs, they are unlikely to visit your website after reading.

If you are going to spin your articles, use humans, not software. Article spinning software often generates ridiculous results and cause web surfers to just shrug and click away. Human spinners, on the other hand, are not only better at rewriting content to avoid search engine duplicate content penalties, they can also generate rewrites that have slightly different tones, one or more of which may drive more conversions than the others (you can find this out by A/B testing spins against each other).

In conclusion, you want the best tips available for article marketing, and you were unsure of who to trust for advice. Most of the information you have found is way over your head and made no sense. Hopefully, the advice given in this article will be more than sufficient for you.

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