Sunday, March 23, 2014

Off-Page SEO Trends In 2014

By Yaha Jones

One big trend in off-page SEO (Search Engine Optimization) is to be sure that the links to your website are real. There was a time when the wholesale manufacturing of links and link farms was rampant across the Internet, and most of them were basically illegitimate.

Below here are some our best advice, for SEO success in 2014. Press releases will become just as important as blogging: Press releases are smart move as they can easily reach targeted traffic, and spread virtually through a wide-range of media channels. These are important factors as they can aid in giving your company more credibility.

Some websites have been penalized because they took the wrong direction and just threw up lots of links from dubious sources.

Google + will continue to play a role in SEO.. Google+ is quickly becoming a competitor for both Facebook and Twitter, despite a few initial problems. Google+'s integration of features like Author Rank, indicates this social media channel will become more important. Organic search marketing has become even more important, most sales seem to come form organic search results. Humanized ranking will become more relevant. Google has recently announced they will be using social media to help ensure page result relevancy. This means that press releases, blogs, social media, and fresh content are becoming more important.

Tags and headings will continue to be important, they will become an even bigger part in how your posts and website is search engine ranked. Google will reward more focused content that has accurate title tags and headings.

Longer blogs and articles will reap more rewards - expect to write blog posts that are least 700 words long. Content should always be both detailed and relevant. Tag management will become very important. As these factors increase, SEO marketers will need to diversify and invest more time and effort towards multi-channel tagging.

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