Within the first group, many people make money blogging by selling space through Google's AdSense program. The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin raking in profits. However, most people discover that they make less money through this method than they had hoped that their blog would earn.
If your blog attracts a large readership, you may want to consider moving your site. Many people feel that being hosted by a free blogging web site gives a blog a kind of amateur flavor that is fine for a new member of the blogosphere, but is not appropriate for a high-profile blog. Having your own domain can help you make your blog feel professional, and finding a company that will host your domain is not difficult or expensive.
People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies. The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging.
It is not yet clear whether moblogs will become the dominant kinds of blogs in the years to come, but the current trend seems to imply that moblogs are here to stay. Mobile devices make it possible to blog from the sites where current events are unfolding, which is one of the reasons why mobile blogging has so much thrilling potential to revolutionize the blogosphere. A moblogger with a camera phone can post blog entries from, say, the foot of the podium at a presidential speech, or from the stands during the final moments of the world series. This enables bloggers to experience the same real time thrills that live television coverage provides, but in a more democratic medium. The combination of mobility and individual control that moblogging provides certainly places mobloggers on the cutting edge of today's communications technology, and it is hard to imagine that the number and prestige of moblogs will not continue to grow in the coming years.
Reliability is perhaps the best reason to opt for a large and well known free blogging site. When you choose to have an established brand host your blog, you can feel secure that your blog will not crash often and will not disappear in the middle of the night. A company that has been around for a while is likely to have the resources to make sure that its clients aren't unpleasantly surprised by any technical glitches. However, many bloggers decide that this isn't enough of a selling point. The bloggers who choose to go with smaller, newer blog hosting sites do so for a variety of reasons, but perhaps the number one advantage is a fairly abstract one. Bloggers tend to relish the fact that the internet is a place where the underdog has a strong chance of success, and by choosing to have a small company as a blog host, a blogger is casting his or her vote for David against Goliath.
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