Friday, May 24, 2013

The Key To Building A Profitable Affiliate Marketing Business

By James Kupe

Building an affiliate marketing business can be a great way to make some extra cash. But how do you decide on the best topic? And once you've done that, what's the best way to monetize your affiliate site so you get paid for all of your hard work?

The first step to building a profitable affiliate business is to choose a topic that is evergreen, and has year-round demand from people who are already buying products and services online. But instead of trying to duke it out with the big sites that have been around for years, you'll want to look for a smaller niche within that broader market.

The ideal position to be in is to brand yourself as an expert in one small part of a market, and then work your way out to the wider niche from there. The easiest way to do that is to look at the broader market, and niche it down to a much smaller one. That way you reduce the online competition you'll have, and as you become more well known, you can gradually add more topics to your field of expertise and become known for more and more things.

When you are choosing your domain name, you'll want to be very focused on serving the needs of the market you've chosen. If you can find a domain name that includes a keyword that's a 'buying phrase' in other words, the searcher is looking for a product to buy that will solve a problem, that's a very good place to start.

If you can find a market with a starving crowd like this, and then position yourself as an expert in that market, people will start to seek you out. When you do it like this, you can build a profitable business much more quickly than if you take the broad-topic approach. If you aren't really an expert in anything yet, you can study online or take courses to become an expert in a topic you love (it doesn't take very long), and then you can confidently brand yourself as an authority.

It's fairly easy to position yourself as an expert in just about any market. Get involved in the conversation on the top blogs and forums, give helpful advice, and within a short time you'll be seen as one of the go-to people in that niche. And how do you know what products you should be offering your readers? The easiest way to do that is to survey them, ask them exactly what they want, and then give (or at least sell) it to them. If the products you offer help people get from where they are now to where they want to be, you've probably got a winner on your hands. Of course, you've got to be careful that you don't bombard your readers with product promotions all the time. If you give them good content regularly, and throw in the occasional affiliate offer, you should be able to build a very profitable affiliate business that lets you sack your boss and work from home.

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