Wednesday, February 1, 2012

How To Use SEO and Pay-Per-Click to Sell More than Ever Before

By Miguel Pancardo


You want to be sure you're attracting the right kind of traffic to your website if you're selling a product or service. Before the Internet changed the way we market and sell products, salespeople that were trying to generate financial sales leads had to rely on cold calling. Cold calling requires calling complete strangers with the hope of convincing them to buy what you're selling. This technique is still in use today, but it is not a reliable sales technique. The salespeople generally purchase their leads from companies that sell their own customers personal information. The salesperson has no way of knowing whether or not these people have any interest in what they're offering. All the salesperson can do is hope that someone they call will say yes to their offer. It sound torturous to make cold calls all day long and get only one or two yes responses. Sadly, many salespeople still use this technique day after day.

Fortunately, there's a much better way to generate financial sales leads. Rather than cold calling, your customers find you. This can be accomplished by using various Internet marketing techniques including Pay-Per-Click and SEO. When these techniques are implemented, your customers find you when they use a search engine to find a product or service. If you applied all the techniques properly, you site will show up at the top of the search engine results page, ensuring that potential customers click through to your website instead of a competitors site. If they like what you're offering, they may make a purchase.

What you're essentially doing is luring potential customers to your product using various Internet marketing techniques that are constantly evolving. Search Engine Optimization is a science that actually works, but it has to be done right. There are a variety of ways to use SEO as well as other marketing techniques. If you keep up with the latest techniques, are dedicated and put in the necessary time to use the methods properly, you'll gather more financial sales leads than ever.

SEO and Pay-per-click work like this. You come up with keywords that have to do with your product or service and you include articles or web pages on your site that are dense with these words; but not too dense. Then, you can use article marketing, where you submit articles to article directories, and you can link your site at the ends of these articles. This creates back links, which will cause your site to seem more important to a search engine, thus scoring it higher on the search index. Pay-per-click is where you get paid whenever someone clicks your ads, which generates more money.

There's so much money to be made using these techniques. They will generate more financial sales leads than you ever thought possible. You can just sit back and wait for the customers to come to you instead of spending your entire day cold calling with the hopes that someone, anyone, will say yes. That's a depressing way to sell and it's outdated compared to the tried and true SEO method of generating sales and sales leads.




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1 comment:

eilersmarketting said...

Thank you for sharing information.

Michigan SEO

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