Monday, January 9, 2012

Profitable Content Marketing Strategy

By Esteban Ferreira

Executing a great content marketing strategy may actually be the answer you're looking for to help drive more quality traffic to your site, build your list and make more sales - without dividing future clients.

The concept is easy. Rather than blanketing the known universe with pretentious commercial advertising campaigns and trying to interrupt peoples lives in the hopes of making a desirable sale, the goal is to provide helpful information that is both appreciated and valued by those who are actively searching for an answer to their Problems.

What is Content Marketing?

Content marketing means actively making, publishing and promoting value-based content ( think blog posts, articles, white papers, and educational videos ) in such a manner as to draw in potential prospects who are actively searching for your product, service or business opportunity now.

To explain, a great content marketing strategy would seek first to appreciate exactly what your first target market is actively trying to find, creating content to make a response to that voiced need in the market and then promoting that content so it can be found easily.

Then, when you've caught their attention and they have engaged in your content, the first goal is to get opt-in authorization to deliver your "marketing content" over an extended time period. This gives you the opportunity to build up a trust relationship, and the repeated exposures multiplies the chance to make a sale.

Content Marketing Strategy - the Foundation

There are lots of ways to profit with a good well-planned content marketing strategy. You can publish and informative blog, produce video help files, write email newsletters, draft white papers and offer a range of free reports or easy tools. Yet unless you know what, exactly, possible prospects are actively looking for... You'll have wasted your time.

The hidden key to kicking off a successful content marketing strategy is to put yourself in the customer's shoes at the time they're have an active want or need to discover more about whatever it is you offer. Then look for techniques to shed light upon and improve her life without recourse. Meaning do what you can to unreservedly offer incredible value first before asking for the sale.

Now on the web this suggests employing the same phrases and words in your marketing content materials that shoppers use in their search queries. Then optimise and promote your content to help it actually high on the organic search site results so it can be simply found.

Content Marketing Strategy Reviewed

Content drives the Web, and your potential customers are continually looking for information that resolves a difficulty they are now haveing. They are not trying to find an instant selling spiel. The trust, credibility, and authority that content marketing creates knocks down sales resistance, all while supplying a baseline introduction to the benefits of a specific product. It places you in the position of being a trusted advisor vs an abhorred salesman.

The individuals, companies and social promoters that are having the maximum success online in terms of lead generation and sales tend to take an approach that involves a high proportion of valuable content that seems to present no overt sales agenda, blended with continual promotional messages. Maybe it's time you step up to the plate and execute your own content marketing strategy to take advantage.

About the Author:

Earn money using just laptop and internet even while travelling ->Check out this new internet business system - The Work From No Home System!

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